![]() ![]() They created private-label brands for cosmetics, baby headbands and yoga chairs. They began by increasing the amount of effort they put into flipping secondhand stuff, scouring estate sales and selling books on Amazon. Kristen became a stay-at-home mom because of the high cost of day care, and Juston says they decided "to figure out how to get this side business into something that can generate a sustainable income." The couple started actively selling on Amazon after their daughter, Stevie, was born. With backgrounds in financial planning, they liked to search thrift stores for items to flip. ![]() The Herberts joined the resale game about four years ago while living in Los Angeles. According to Amazon, about 200,000 "small and medium-sized businesses" made more than $100,000 in sales in Amazon stores last year. They let Amazon handle the storage, shipping and customer service while they collect the cash. In addition to Merch by Amazon, there's also Fulfillment by Amazon, which taps into a network of people who buy products for resale. It's an empire, and one that often relies on online entrepreneurs like the Herberts. Sign Up Now From Thrifting to Flipping for AdoptionĪmazon has come a long way from Jeff Bezos personally driving packages to the post office in a 1987 Chevy Blazer. "I guarantee you're walking past profit every single day." You can do it from your home, and you can make a pretty decent income just by walking into a store," Juston tells Money. "We're trying to tell people anybody can do this. They've even begun making YouTube videos about their process, which - again - literally involves buying everything bagel seasoning in bulk and selling it to Amazon customers. Shockingly easy and surprisingly fruitful, retail arbitrage works for the Herberts because it allows them to stay home with their young children. The Herberts are experts in retail arbitrage, a small business model in which a person purchases products in stores like Target, TJ Maxx and Trader Joe's and then resells them on the internet. The couple has figured out a way to earn profit big-time from the cult grocery chain, and it's all thanks to Everything But the Bagel Sesame Seasoning Blend. What if you could turn your weekly Trader Joe's run into a $30,000 side hustle?įor Juston and Kristen Herbert, that's not a pipe dream to idly consider while standing in line at the store every Sunday - it's reality.
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