In an article aptly titled “How the iPod will change computing,” Van Buskirk writes: While some early iPod reviews were quick to bemoan the device’s price or the fact that Apple was releasing an MP3 player in the first place, Van Buskirk was impressively able to see the tides shifting before his eyes. I recently stumbled upon such an example in the form of a November 2, 2001, article from former CNET editor Eliot Van Buskirk. Looking back at how incredible a product the iPod would go on to become, it’s easy, and I might add fun, to look back and poke fun at how shortsighted some of the first reactions were to Apple’s iPod announcement.Įven more interesting, though, is to look back at the rare folks who were smart enough to see the full potential of the iPod and the wisdom behind Apple’s decision to launch it. In addition to revolutionizing the music industry, it also lined Apple’s bank account with more money than the company had ever generated before. Of course, the iPod would go onto become immensely successful and an iconic device in two separate spheres: tech and music. I still can’t believe this! All this hype for something so ridiculous! Who cares about an MP3 player? I want something new! I want them to think differently! Why oh why would they do this?! It’s so wrong! It’s so stupid! Hey – heres an idea Apple – rather than enter the world of gimmicks and toys, why dont you spend a little more time sorting out your pathetically expensive and crap server line up? or are you really aiming to become a glorified consumer gimmicks firm? Indeed, a number of fan reactions taken from a 2001 MacRumors message board have taken on a life of their own. When Steve Jobs first introduced the iPod in October of 2001, the device was greeted with a rather tepid response.
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